The automotive industry has evolved with time. Devices like dials, switches and other electronic devices can control everything in a vehicle. As technology evolves, so does the automotive industry. Today, we are rapidly moving towards a world of endless possibilities in the world of cars, trains and other modes of transportation.

When we think of AI technology in the automotive industry, the first thing that comes to our mind is self-driving cars. But AI can do more than driving a car. Artificial Intelligence can help us to be in connection with the system or others, keep our schedule, and keep us safe while driving.

Automotive manufacturers implement a variety of AI-powered human-machine interface technologies (HMIs) which includes voice controls, interior-facing cameras, touch-sensitive surfaces, and smarter, personalized platforms.

Let’s now look at a few real-life applications of artificial intelligence that are impacting automobile manufacturers, vehicle owners, and service providers.

Personalized Marketing

The competition in the field of advertising is fierce. Personalized ads are now essential for efficient marketing. To target customers, going through uncategorized data may be necessary, but very impractical.

AI-based cloud platforms offer the perfect solution. as their connection to big data and vehicle information systems can be put forward to make personalized suggestions to drivers. For example, an AI system can understand a driver and offer them personalized suggestions.

Predictive Maintenance

The vehicles of these days can alert us with oil and check the engine lights. However, artificial intelligence can do much more than that. Artificial Intelligence systems monitor all the sensors, enabling it to detect any potential problems before it occurs. AI can easily spot any changes, indicating an upcoming failure, long before it begins to affect the performance of the vehicle. Earlier, Volkswagen partnered with Microsoft is giving a clear sign of their interest in the future of automotive AI systems. This helps the automotive manufacturing giant in offering predictive maintenance to its customers.

Self Driving Cars

The discussion of AI in the automotive industry is never complete without self-driving cars.  All of the major players in the industry have announced their intentions for bringing self-driving cars to customers.

Vehicles have the power to take us around on a drive, except for intelligence. Powering them with artificial intelligence can make them smart enough to enable a self-driving mode. However, this task may take time to be fruitful as the AI system needs to be trained to drive.

 AI provides vehicles with the ability to learn and adjust to the road rules. Furthermore, the information collected from a vehicle is available to the rest of the fleet. This creates a network of cars making the learning process easier.

Driving Assistance

If you feel that self-driving cars are a distant reality, there’s now an existing feature of AI; driver assistance. Before getting rid of the steering wheel, the automotive industry should make the customers and regulators comfortable with the existence of artificial intelligence.

Driver assistance is gaining popularity in recent years. Automotive giants like Mercedes-Benz and BMW have introduced their driver assistance packages and have begun to implement them in their latest vehicles to improve the driver’s experience.

Cross-traffic detectors, blind-spot monitoring, and the emergency braking system are a few of the features made possible by the assistant. The AI system can even take emergency control of the vehicle if the case of an emergency arises.


The possibilities of artificial intelligence in the automotive industry is unlimited. Features like real-time mapping, fleet management, garage assistance and many more are applicable to this highly evolving field. Want to know how artificial intelligence can help automotive business? Say hi for free consulting.

How is artificial intelligence used in cars?

Artificial intelligence is used in cars to provide personalized marketing, predictive maintenance, driving assistance and of course, self-driving cars.

Are autonomous vehicles AI?

Autonomous cars are one of the important applications of AI. They are equipped with multiple sensors, such as cameras, radars and lidar, which help them better understand the surroundings and in path planning.

How AI helps predict traffic and determine routes?

By analyzing the live traffic conditions, AI can help your Maps application adjust in real-time and predict if a heavy traffic situation arises. 

How much will a self-driving car cost?

The current estimates for the cost of a self-driving hardware and software package range from $70,000 to $150,000

What are some real-life applications of artificial intelligence?

Some real-life examples of AI are:

  • Chatbots
  • Intelligent cybersecurity
  • Auto text detection
  • Human resource management
  • Smart Cars