Any eCommerce website targets at making their site visitors into customers. The objective of such websites is to increase the eCommerce conversion rate. With lots of eCommerce websites available today, it&’s highly competitive to stand out among them. You need to execute better strategies for turning your eCommerce site visitors into buyers.
Have you seen the pop-up’s that comes up whenever you land at any e-commerce sites? Well, that is a part of the better-working online strategies. Such pop-up’s generally attracts visitors and they tend to look at it even though it isn’t what they actually want. But if the deal is attractive enough, people may buy it. These types of possibilities have to be explored for turning the random visitors into potential customers.
Check out some of the best ideas which could help you increase your conversion rate of your E-commerce website.
1. Work on Graphics
It’s time to say good-bye to soft, unpleasant colors. Attractive contrast colors serve the purpose well. People notice such colorful, eye-catchy design. Use suitable images for enhancing the visual experience. A little show-off with images is not considered as a posh attitude in this context. Elegant display of images is a smart choice to promote your product.
2. Keep it simple
Don’t pack your website pages with too much content. A congested look never invites customer attraction. In such cases, people may leave your website and turn away. Keep it simple. Don’t make it look like overcrowded with images and text. Organize the necessary data in an appropriate way. Provide easy navigate and select options.
3. Avail some offers if possible
Try to make use of the festive seasons. Identify and explore the chances of holiday season special sales. To increase the conversion rate, you may avail some offers too. You can offer free shipping offers, avail gift coupons, special discounts or other exciting offers. You should not force the users to buy the product; instead make them feel like buying it. The visitors may think that they should not miss the offer and their desire can be turned to leads by the website.
4. Provide better mobile experience
With popularity in the use of smart phones, people browse for products in mobile browsers and mobile applications. So, your web-site should have a responsive design that gets along with a mobile platform as well. Users love good quality mobile experience and they tend to come back. Exciting landing pages at both desktop and mobile sites is an essential factor for a good quality e-commerce websites
5. Careful price research
The price of the products at your website is an important factor that determines your conversion rate. You need to maintain a perfect pricing strategy. For this, you have to make a market analysis on your competitive websites and research on the contemporary trends in the market. After planning, a better pricing scheme both profitable for the host and customers can be implemented.
6. Allowing Reviews
Providing space for user generated content has a great impact in gaining the trust of your customers. So, it works well if you leave a column for review or option to rate the product. Also, you should keep standardized products in your website. This helps you to become a trust-worthy e-commerce website. If you have confidence in the quality of the products you sell, customer reviews definitely adds support to it.
7. Shopping Cart abandonment e-mails
Many of the website visitors keep the products they wish to purchase in the shopping cart. But some of them may leave the site without making the final transaction. This is a loss for the website. For this, shopping cart abandonment e-mails are a better working solution. So, the next time when your visitor leaves your website without purchasing the product in the cart, you could send him an e-mail which prompts them to buy the products from your website.
8. Retargeting or Remarketing
Have you seen a product that you recently searched follows you in any other websites you open? Well, Remarketing is a latest trend often followed by many small and large business owners. By making use of the Google Ad services, you can also apply the remarketing technique. You need to identify the products searched by your customer and could display that product’s Ads in other websites they visit with the help of Google Ads. More and more they see the products, higher is the chances of buying them.
The primary purpose of any E-commerce websites is to increase their market share and get more e-commerce conversions. For any user who visits your website, you could create an urge for buying your products. By highlighting the relevant statements you could attract the visitors. Pop-ups on latest offers and discounts can be included. The navigation of the website should be in such a way that it should point to the right direction. A chaotic website display can play worse. So, be careful in presenting your website in a neat, orderly manner.
You could provide personalized user experience at your website. By encouraging your visitors to register an account at your site and to sign-in each time they land at your page is a good practice. This may increase the confidence of your customers in you and you could provide special attention to your registered users.
Providing quality products and better customer service definitely make you stand out among your competitors.
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