Life has not been the same since the outbreak of the COVID-19 pandemic. With the ongoing lockdown restrictions and the fear of coming in contact with the virus, people prefer to stay at homes. This crisis is boosting the eCommerce business as people prefer to stay at homes to make their purchases. The growing mobile users and latest technologies is another factor in the rise of eCommerce.
The demand for eCommerce is going to rise even as the world is recovering from the pandemic. E-commerce gives customers the convenience of shopping, providing them with multiple payment options, cashback and discounts, and delivering the products at a preferred location.
Just like any other business, eCommerce will witness several key trends in 2021. Businesses in this sector need to keep them prepared for the upcoming demands and challenges, especially technology implementations, which can impact customer satisfaction.
Let’s take a look at the top eCommerce development trends that may occur in 2021.
The Rise Of Voice Commerce
Estimates suggest that users of AI-powered smart speakers will rise to 18% by 2021. The increasing popularity of smart speakers indicates the rise of voice commerce around the world. This innovative technology will set a new trend in the world of online shopping. For an eCommerce website development company, implementing voice commerce in the solution is mandatory.
Rise Of Social Commerce
Social commerce makes extensive use of social platforms to the best deals and offers for customers. Online ads, particularly in the eCommerce domain, are highly competitive. Businesses are battling to place their products in front of customers when they need it. To utilize social media with Online shopping, it requires in-depth analysis along with efficient automation to reduce the gap in the communication process.
Social commerce also makes use of retargeting and remarketing strategies to engage with consumers. In 2021, an eCommerce web development company will focus on the integration of analytics and optimizing the flow for maximum conversions.
Adoption Of Omnichannel Sales
An omnichannel strategy provides customers with greater convenience in terms of finding the right product at the right time. Businesses need to implement an omnichannel approach along with Online shopping websites, ensuring that the products are available through multiple channels while synchronizing with the brand.
A responsive website or web application helps business owners who are not having a dedicated mobile app. With dedicated digital transformation counselling, a business can provide a beautiful experience across any devices. It is critical to optimize eCommerce platforms to suit various devices. Multi-platform integrations and dynamic content are efficient ways to reach the audience.
The Rise Of Artificial Intelligence
The impact of artificial intelligence is eCommerce is not new but continues to grow. AI helps the system to understand the users and their preferences, providing a personalized experience. AI helps eCommerce businesses to analyze the trends and customer behaviour to determine the perfect place and time to list products.
AI also can understand the customer’s specific preferences based on the interaction with the platform, engagement patterns, and interests. This analysis helps in increasing sales and ensuring repeat sales. Hence, we can expect more AI integration in eCommerce platforms in 2021.
Conclusion
E-commerce apps and websites got a much-needed bloom in the year 2020. The ongoing COVID-19 pandemic played a major role in the rise of eCommerce. We can expect the influence to continue in 2021. Want to know more about how E-business website development helps your business? Say hi for a free consultation.
