The marketing world has never been more advanced than it is today. From the emergence of the Internet and search engines to the introduction of search engine optimisation (SEO), digital marketing services has become a crucial aspect for every business and custom software application development services.
Artificial intelligence (AI) is currently the most significant trend in digital marketing services, one that is expected to transform the SEO landscape and it is a future of search engine optimization services.
Search engine optimization services are now more popular than ever as companies aim to reach more consumers and users in the online world. Developing an effective SEO strategy has become almost synonymous with higher returns.
Thus, integrating AI to your current SEO services can boost your online presence and give you an edge in the increasingly competitive market.
What Exactly Is AI?
AI is an emerging branch of computer science that aims to build machines that can perform tasks that typically require human intelligence.
You may usually associate AI with robots and machines, but over the years, it has gradually become more familiar to many. Virtual assistants Siri and Alexa are only some of the applications of AI in today’s technological world. Whether you realise it or not, AI has made its way to people’s daily lives.
Impact of AI on SEO
As SEO services continue to advance, the use of AI has become more and more vital. Given that SEO is primarily data-driven, AI is seen as a powerful tool that is arguably underutilised in today’s online space.
AI tools like chatbots and algorithms can analyse large sets of data, improve keyword research, and create more robust analytics reporting systems, all of which can potentially transform your SEO in the future.
Just as AI is seen to have a positive effect on several industries, AI is also expected to have a lasting impact on the SEO industry.
Search Engines & Machine Learning
Machine learning makes use of algorithms to calculate patterns and trends, then generate corresponding data from such trends. Search engines particularly love using it because of how useful it can be for analysing content from several web pages, ultimately contributing to SEO.
One particular use of machine learning includes identifying spam or duplicate content, outbound links that link to unrelated pages, and other factors attributed to low-quality content.
With the influx of photo-sharing websites today, machine learning has also been used to analyse the colour, shape, and other elements of images to help search engines understand what an image is.
Google makes use of this method to catalog its images when users search keywords or to provide its feature of being able to do searches with image files.
Ways AI Can Change SEO in the Future
AI is already changing the SEO industry in so many ways, but it is expected to create even more change in the coming years. SEO Services will likely be dominated by AI soon, especially with the many benefits you can get from it now.
1. Better Insights
Using SEO requires you to continually track your progress and KPIs to ensure your strategy is working well. However, this task can be rigorous and time-consuming, especially if you are dealing with vast sets of data. With AI, you can essentially automate the process and use tools to collect and interpret your data, then identify trends that may be unnoticed if done manually. AI can also help you better understand market trends and identify content opportunities, so you can work on improving your SEO strategy.
2. Improved User Experience
Part of the goals of SEO is optimising your website to provide an excellent user experience. While it may seem like having tons of backlinks and the most relevant keywords are enough to deliver this, AI has stepped in to address a need that may sometimes be overlooked: customer communication.
3. Voice Search
The advancements of AI have allowed voice searches to become more accurate over the years. As a result, more users have started using voice commands to do their searches, effectively creating a new SEO services strategy known as voice search optimisation. Given the differences in traditional searches and voice searches, you must implement SEO strategies that will also tailor to voice queries.
AI on Content Strategies
AI plays a significant role in developing more effective content marketing strategies. With AI, you can have transcription tools transform your audio and video content into written content, or even have robots write content for you. Some tools can also help you interpret your data and use them to create narratives, which adapts to the tone of your branding or nature of your site.
AI on Analytics & Reporting
AI and analytics primarily work hand-in-hand, and without AI, your analytic data may not be of any use. When you create your dashboard, it only reports what you design for it to report, so there may be lots of insights that go unnoticed. Similarly, you may have all the performance data you need, but be unsure of how you can use this to improve your SEO strategy.
AI aims to unlock the power of analytics and allow you to make data-driven decisions that can lead to improved sales, customer engagement, and other factors.
For example, machine learning can alert you of unusual behaviour or activity, so you know when and how to respond to it. Machine learning can also analyse the behaviour of your site visitors to determine what type of content you should put.
AI on User Experience
AI aims to improve the user experience by engaging more with customers and addressing their needs while on your site. Through chatbots, you can provide your users with more meaningful interactions, which will serve as a source of customer feedback and data.
This feature allows you to understand the needs and expectations of your customers, so you know how you can improve your marketing strategy. Similarly, collecting customer data, such as purchasing habits or interests, can help you suggest appropriate products for your customers.
AI on Personalised Experience
Using AI can help you provide users with a more personalised experience, one that is tailor-fit to their needs and interests. Through data and analytics, AI tools can help provide more accurate purchase recommendations and deliver the right content to the right user.
AI can also do things like greeting users personally every time they return to your site or tailoring site preferences to the users.
Images & Video Representations
AI can detect and understand images and videos, which will help you provide users with more visual content to enhance the user experience. Similarly, the power of AI in terms of image and video processing has led to technologies like face recognition features, visual searches, and the like.
Voice Search Optimisation
With the growing number of digital voice assistants, several users have turned to use voice queries in their searches. AI has played an enormous role in advancing voice search, leading to the popularity of voice search optimisation.
This strategy will require you to do more keyword research, make use of structured data markup, and create a more mobile-friendly experience for custom software application development services. Voice queries are expected to have a huge impact on search marketing in the future, so implementing these optimisation steps will ensure you stay on the loop.
Over the years, SEO has exploded in popularity because of the growing number of users on the Internet. Advancements in AI, however, hold the potential to revolutionise the industry and current practices. AI is very likely expected to be the future of SEO as it continues to develop, and more businesses start using it in their digital marketing strategies.
What is the future of AI in SEO?
AI in SEO helps in improving SEO strategies by discovering opportunities, like related keywords to help businesses expedite the process and enhance the accuracy of keyword research, competitor analysis, search intent research, and more.
Will SEO be affected by growing Artificial Intelligence?
AI holds exceptional growth opportunities that can enhance digital marketing efforts tremendously and transform the digital marketing sphere by allowing to predict social media and purchasing behaviour of the consumers with analytics and propensity modelling.
How will using Machine Learning impact rankings?
Machine learning helps Google understand the user’s needs and help the search engine to rank websites more effectively. This helps in creating content that is high-quality, useful, relevant, and meets user intent.
How AI can be used to develop a better search engine?
Search Engines use artificial intelligence, which involves learning to rank algorithms. Machines are taught to create an optimal list from a set of possible outcomes, learning from each of the variables over time.
What are the ways AI Can Change SEO in the Future?
AI can change SEO in the following ways:
- Focusing on search intent
- Keywords with the highest volume and rank high
- Disrupting the content marketing industry
- Improving SEO performance
- Gaining better insights
- Automating repetitive tasks
- Personalising user experiences