UX designers manage the overall feel of products but UI designers see to the laying out of the product making sure that each page or screen is designed to help users interact and communicate on the path laid out by UX designers. Several mobile and web-based creations appeared and disappeared in the last year or so and the main responsibility of this failure are miscalculations involving the UX. Since things are constantly moving in the mobile app industry, designers should have the foresight to face new challenges to be successful in the field of UX designing. Below we have listed a few mobile and web trends that will make an impact in the coming years.

Content-centred Experiences

An easily accessible and well-curated content makes a web or mobile product appeal to users. You can add attractive features and an impressive interface for a product but ensure that the content is in no way sacrificed. Designers can do this by

De-cluttering to focus on the product content
Present visuals and UI elements with clarity to make content easily comprehensible
Allow the content to stand out by making effective use of white space

Simplify User’s Journey
Make interacting with websites or apps a great experience for users.

A UX Linear Design Flow with a clear beginning, centre and end allows users to complete one step at a time indicating clearly how much time is required for each task
A technique called progressive disclosure is used by designers to make any information visible to users when they need it. Progressive disclosure improves comprehension while reducing cognitive load.

Full-Screen Experience
With the release of the new frameless iPhone X and Samsung Galaxy S8, users expect to view a full-screen experience. The quality of HD images and videos on a full screen will have a direct influence on your app on users. Ensure that images are not pixelated on mobile screens.

Animation with In-app Gestures
Designers are required to focus on motion gestures and micro-interactions as the new devices do not have a physical home button. Animations can be used where interactions are available or to clarify relationships within UI elements and to provide feedback for the interaction.

Stimulating Colors
Colour being an important tool for designers, can draw attention to emotions, moods and actions. Colours provide a functional experience besides being good for aesthetics. Colours are used to visually demarcate different notifications

Emotional Experiences
Emotional intelligence is being integrated with mobile experience showing animated effects giving users a delightful and engaging experience. Face recognition via animated emojis gives designers a chance to share a spectrum of emotions. Similarly gestures too can change the way of interaction with apps where instead of tapping an icon or button we can draw the &lsquohear&rsquo icon.

Video Dominance
The last couple of years saw an increase in the popularity of videos as a content format for marketing. The attention span of humans has decreased so we have to resort to new ways of content delivery. Due to this Facebook Live and 360 degrees videos were created.

Augmented Reality
The fast emergence of AR has completely changed the way we use apps as more and more people will use their mobile devices as a lens to a virtual world. Apple and Google have released AR frameworks for making it simple to build AR apps where AR lens integrated with messaging apps can help to create a better user experience.

Cashless Payments
People are resorting to cashless payments in their daily life in large numbers that it has resulted in changing daily commerce activities.
As far as new design trends are concerned emerging technologies are developing rapidly and becoming more practical and easily accessible. Moreover, developers and UI/UX designers should face no issues embracing the relevant trends if they focus on user experience.