Artificial Intelligence (AI) is a technology that witnessed rapid growth in the nearby years. AI has proven it’s caliber and uses in various applications from many fields such as customer service, healthcare, retail, logistics and many more. E-commerce is one industry that AI can create a great impact. But how can AI-based systems boost your eCommerce business?
E-commerce companies are working on techniques that can incorporate the power of artificial intelligence into their business strategies. Marketing efforts will become more focused, efficient and personalized, reducing the expenditures and earning more profits. But how can we implement Artificial Intelligence technology in our eCommerce business?
An AI Personal Assistant for an eCommerce app is a great feature as it can perform verbal or written command-based tasks for a user. The best examples of AI-based assistants are Siri, Alexa, and Google Assistant. Integrating a Virtual Personal Assistant (VPA) in your eCommerce store is the same as employing someone who is always awake and provides constant information to your customer. The virtual assistant can deal with multiple consumers at once and can operate around the clock. Without human intervention, it plays a crucial role in solving unforeseen problems. This provides free time for the business owners, letting them focus more on other business problems. The influence of this technological innovation is effective in tackling customer solutions problems.
Personalisation of eCommerce means presenting the customers with deals, product recommendations, and other data which connects with them. The personalisation based on their previous behaviour, demographics, and other personal information. Before the AI boom, the personalization in eCommerce was limited. With the ever-increasing advances in AI and machine learning technologies, the multiple levels of personalisation have penetrated eCommerce. Personalised intelligent automation services may adjust to the requirements, background, and particular duties of the customer. AI enables you to generate personalized product recommendations, deliver direct emails and advertisements, earning the trust of a customer.
AI offers a competitive edge to eCommerce companies with the smart search feature by letting to know how each customer searches with their interests and needs. The technology can also automatically anticipate and recognise the customer requirements by identifying the user traits and allowing each visit to be specific through intelligent searches. The customer can get satisfactory results with a simple click. Thus, customer convenience is improved, resulting in better brand trust.
Retarget Potential Customers
E-commerce stores are trying to develop retargeting strategies to attract more customers. However, it’s not a surety and the customers may or may not complete the purchase. Here, AI gives a leading edge as the marketing automation can help you gather behaviour and other valid information from customers, stores can then be converted to innovative advertisements and digital promotional materials to persuade buyers. AI would be able to monitor customer behaviour, tastes, reviews, histories of acquisitions, and demographic information. AI evaluates customer data and helps in making important decisions that help in targeting potential buyers.
Ai posts various benefits to the eCommerce industry. The new automated and user-friendly artificial intelligence technology are making life simpler for customers and thus, building the brand. To stay competitive, an eCommerce company needs to implement various Artificial Intelligence strategies in their business. Want to know more how AI could boost your business? Say hi for a free consulting.