6 Best Ways To Enhance the User Experience of an eCommerce Website
The world of eCommerce platforms is highly competitive. The biggest challenge for an eCommerce website is to convert the visitors into buyers. When building an eCommerce website, the designer needs to focus on giving the users a good experience with the website. The best eCommerce platforms give top priority for the user experience.
The designer needs to be careful during the website design. A user expects the website to provide a seamless shopping experience. Here are a few practices that the front end developer must follow during web application development of an eCommerce website design.
Customized User Experience
The best way to increase your eCommerce business is to have a customized user experience. As there are various kinds of customers visiting your eCommerce website, it’s vital to give them a customized user experience which they can relate to. Utilizing a customer-friendly tone throughout the pages will help as it makes the customer feel important and valued. It’s a good practice for a designer to include a personal touch on every page as it could attract more customers.
Optimize the eCommerce website for the mobile view
Everyone today is a mobile user. Stats say that over 48% of all the web page views are mobile views. This should be a major concern for an eCommerce business owner. The websites are now indexed with Google’s new mobile-first indexing. Google’s crawling, indexing, and ranking systems utilize the mobile version of your page to rank the searches. Thus, the web designer needs to keep in mind the mobile-compatible UI UX design for your eCommerce website. Mobile version of a page is essential for web application development.
Faster loading speeds for the eCommerce website
Everyone is busy. People have a shorter attention span and expect fast responses. If your eCommerce website is slower, people will abandon it for a faster one. Stats say that if the load time goes from 1 second to 3 seconds, the bounce rate increases by 32%. If the load time goes from 1 second to 10 seconds, the bounce rate increases by 123%. According to CrazyEgg, a one-second delay in the load time decreases customer satisfaction by 16% and 7% loss in conversion. Therefore, the web developer needs to reduce the load time of the site during the eCommerce website development.
Horizontal Filters
Traditional eCommerce website designs included vertical filtering bars. However, over the years, the horizontal toolbar has gained popularity. The sliders, tables and paragraphs are flexible with the horizontal toolbar. The horizontal navigation can be pinned to a page easily where the filters can be used as user scrolls. This delivers a comfortable and seamless user experience. Additionally, the horizontal filter uses the full width of the page and the user can view different filters while scrolling. This makes the website design mobile-friendly.
Pagination and Infinite Scrolling
Displaying a large catalogue in your eCommerce store makes it look clumsy. Therefore, it’s important to display the products in an organized manner. The two approaches taken are pagination and infinite scrolling.
Pagination is the process of breaking down the information into smaller chunks, making the customer focus only on the necessary parts of a page. This technique is helpful to customers who are looking for a specific product and help them estimate an approximate search time.
Implement infinite scrolling in your eCommerce website development to ensure smooth user experience. This lets the content load continuously, invoking more user engagement.
Active Social Media Presence
For the best user interactions, the eCommerce company needs to have an active social media presence. Whether it’s a compliment or a complaint from a customer, you can find it on your social media profiles. Moreover, maintaining an active social media presence makes customers feel connected and valued. According to Nielsen, 84% of the customers get the products referred by someone and 71% make a purchase based on social media referrals.
Conclusion
Creating a beautiful user experience for your eCommerce website is as crucial as managing one. Even a simple sign-in and checkout pages need to be customized to ensure maximum customer attraction. The best eCommerce platforms layout the best user experiences.
Want to know more about building stunning user experience for your eCommerce website? Feel free to contact us for free consulting. We are the leading web app development with vast expertise in eCommerce website design services. Partner with us to give your eCommerce platform a good user experience.