With over 100 million active users, Pinterest is one of the biggest social networking platforms. Founded in 2010, Pinterest soon became a go-to place for women to browse and find the latest fashion, decor, and meal planning trends. The potential for a business in reaching new customers with Pinterest is huge. Pinterest is emerging as a leader of eCommerce as they are one of the biggest sources to drive traffic to eCommerce sources.

As Pinterest grew and evolved, its features and capabilities improved. Pinterest plays a huge role in attracting customers to your eCommerce store.

Pinterest is an attractive opportunity as the average sales order is $50,  higher than any other social platform with a marketplace. As Pinterest has a huge number of users, the turnaround is very high in the platform.

Pinterest simplifies the shopping experience in eCommerce. If a customer is looking for a particular product, they can browse through the images. Once they’re satisfied with their search, they can pin the image to a relevant board to search later. They can head over to the retailer’s business application to find out more about the product. This browsing and pinning are very vital in the sales funnel as a huge number of customers depend on Pinterest for product consideration.

Pinterest can help consumers find what they are looking for. This reduces the burden of searching for the desired product. All they need to do is find the right store for purchase.

Here are the top 5 ways to use Pinterest for your business:

  1. Create Vertical Images To Maximize Visibility
  2. Include Relevant Links To Your Website
  3. Build a Pinterest Business Account
  4. Add Pin Save Buttons To Your Website
  5. Consider Popular Pin Trends

Create Vertical Images To Maximize Visibility

The design of Pinterest is in columns, not rows. The number of columns visible dependents on the screen size, with each column having the same width. However, the length is ongoing, allowing users to scroll at their will. Using vertical, high-resolution images, which will take up more space in Pin feeds is an ideal strategy for the platform. 

Even though the full width of your pin is visible, the images posted needs to be relevant to stay competitive. Users are more likely to select pins which showcase useful information, which makes lists, infographics, and photo collages to perform extremely well on Pinterest.

Include Relevant Links To Your Website

When users select a pin, they’ll be redirected to a page that displays the full, uncropped pin and information about the poster. In this section, a summary about the pin can be provided. The content can be a sales pitch, a biography, or a question.

Whatever you choose to include a summary, make sure that a direct link to your website is included. A designated space for this URL is available, which encourages users to visit your website to know more about you.

The link must connect to your pin. If an infographic posted is regarding a particular service, a link to the webpage must describe that service. Keeping your audience laser-focused, resulting in a better impression.

Build a Pinterest Business Account

Marketing efficiently on Pinterest without a business account is hard. Business accounts provide a webspace to highlight your company, which includes a summary, latest pins, and a “subscribe” button.

Business accounts boast various other features too. Through business analytics tools, Pinterest provides detailed information regarding the audience, which includes their usage habits, preferences and related insights. 

Add Pin Save Buttons To Your Website

The scope of marketing on Pinterest is unlimited. You can also integrate your website onto the platform by adding pin save buttons.

Via various social media connections, like the share button on Facebook or a tweet button for Twitter, this will encourage your readers to post your website content on Pinterest.

Various companies use these pins frequently throughout their website, which can usually be found on articles about recipes or crafts, performing well on Pinterest.

Consider Popular Pin Trends

Why are some pins more popular than others? There are various reasons to state so, but here are a few reasons why:

  • High-resolution images are aesthetically appealing
  • Lighter images are repinned twenty times than the dark ones
  • Images without faces are repinned four times more


Businesses are often found to be appealing to customers on their aesthetic levels, providing Pinterest with a great opportunity to boost your website traffic. Stay competitive by creating attractive pins, linking your profile and website, and increasing your brand visibility.

What are the benefits of Pinterest for business?

One of the biggest benefits of Pinterest for your business is the ability of the platform to drive traffic to your website.

What are the disadvantages of Pinterest?

Just as any other platform, Pinterest too has some certain disadvantages. Here are some:

  • The traffic on Pinterest is attractive to a very specific audience
  • The images you use must be very specific
  • There are legal issues which must be considered
  • More repins isn’t always a good thing
  • Many boards on Pinterest are not necessarily business orientated

What are the advantages of using Pinterest?

Pinterest helps to reduce the number of steps from a visit to conversion as it makes it easier for people to get to the source. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources.

Why is Pinterest so popular?

Pinterest is one of the largest website traffic drivers in the world and its popularity spans multiple generations. In 2012, many considered Pinterest to be one of the fastest-growing websites in history.

What is the #1 social media app?

Facebook is the top social network with 169.76 million mobile users accessing the app. The company’s other properties Instagram and Facebook Messenger ranked second and third with 121 and 106 million users respectively.